"I Brake for Anthropologie"
After all, they have built their brand on creativity, with products that exude a feeling of handmade, one-of-a-kind items. Descriptive of what takes hold of my soul! Ok... reality is they're massed produced but it doesn't feel like it. They've captivated their audience with independent thinking and marketing. And that is what I've come to expect walking into their stores no matter where I am in the country. The pull starts with their window dressing...
... I die!! This was two years ago at one of their stores in Manhattan Beach, CA. A gown created out of ruffled and pleated paper.
Clothespins methodically attached to accentuate the undulating lines. Here is a closer look at the construction.
A couture gown created with simple materials. Don't you love it?
So, when Charleston boasted the grand opening of Anthropologie on King Street, I made it a point to check it out.
Touches of spring surrounded me as I walked in with this being the overture to their new store. Chalkboard? check. Distressed wall unit? check. The look of handmade pottery? check. Yup... all the things we creative sorts gravitate to. It just felt like home to me!
Curious, I stepped closer to see how they attached the flowers and cornucopias to the wall to give it such dimension.
Cutouts of flowers from magazines (that's the way they appeared) were attached to the head of a nail creating a 3-D feel. Now, see what I mean? That handmade look as if a bunch of your best girlfriends got together on a lazy, summer afternoon to cut out pretty pictures of flowers from the latest gardening catalog. Ooohing and ahhhing over their favorite ones. So excited to take a pair of scissors to the page, cutting them out and pasting them in a scrapbook.
Display tables continued the spring theme with potted plants and cloches covering pastel colored macaroons. I spent a lot of time wandering around going from the front of the store and rounding the bend to the back. It was there that I found a gorgeous queen sized bed layered with a bright colored duvet, masses of pillows and......
... a BABY??? They now have added beautiful Gerber babies to their inventory??? I'm kidding, of course, but it did take me by surprise to see this sweet little thing plunked down in the middle of the bed not making a peep. Just as content as could be! Seriously, picture perfect!
I asked the proud dad, who was standing nearby, if I could snap a photo. He, and the beaming grandmother next to him, couldn't have been more pleased to have someone else recognize what a precious baby they have. How can you resist such a sweet-as-pie thing??! Ok, Anthropologie... you have now taken the experience of shopping here to a whole new level!!!! Keep up the good work!
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